Posted on Apr 30th, 2006

Sometimes you make money, sometimes you don’t.

You hear hot investing tips all the time. They sound good to you, so you invest. But later, you find that you haven’t really made any money off of your investment. Why not?

Most beginning investors in the stock market should completely avoid hot tips of any nature. You should be concentrating on learning how to invest, and keep investments that have a nice, steady growth pace. Do this by investing in proven performers that have low fees. Spec stocks (speculation, which involve most tips) are for those experienced in the ins and outs of investments. And for those who can afford to lose money.

Your retirement and college funds should not be put into spec stocks. These are things that you don’t want to lose on a hot tip. Remember, it is actually harder to make money than it is to lose it in the stock market. That is why you must make wise investment decisions.

Stocks make and lose money for a variety of reasons. They make you money by turning a consistent profit that pays the dividends on the stock you bought. They may outperform all of their industry competitors. You are often looking for a stock that will provide you with solid returns over time. You find this is financially strong companies that are known to be a good investment. If you sell, the stock is in demand and you will get a good price for it.

Stocks lose money when consumers don’t want their products or services. It doesn’t matter what the product is. If people aren’t buying it, sales will suffer and the company won’t make a profit. They may simply charge too much for their products, or market them ineffectively. The company may be unable to compete in their industry.

Many companies have officers and boards that mismanage the company’s money. They could be dishonest in the usage of company funds; for example, WorldCom and Enron. They falsely report company profits or doctor their financial statements.

Some stock is simply not appealing to a large number of investors. When there is little demand, you will often sell for less. You may even encounter brokers that manipulate a stock price and then take a dishonest profit by dumping their stock. You are then left with a worthless stock.

The factors in the profit or loss of a stock are endless. There are market conditions, economic factors and world events to consider. In many cases, there is no reason why a stock goes up or down. Investors are known for displaying unknown reasons for buying and selling. Because of this, the market is often unpredictable.

For all these reasons, it is increasingly important that you are precise in your investment choices. If you are planning to invest, make it for the long term. This reduces the risk of losing money. Manage your stock portfolio using wise investment strategies and you will win more than loose.

Martin Lukac http://www.MartinLukac.com , represents http://www.RateEmpire.com , an Internet consumer banking marketplace. RateEmpire.com is a destination site of personal finance, investing, taxes and mortgage rates. RateEmpire.com provides mortgage guides and financial rates and information. RateEmpire.com also operates a financial portal #1 American Financial, found at http://www.1AmericanFinancial.com

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