The gleam and bright lights of Wall Street lure in many new investors each year, only to send them home crying to their friends and family. Why do so many people fail when it comes to the stock market? The reason is very simple: Hard work! Most people are looking for a quick buck or a fast path to riches. This is not the case when it comes to investing in individual stocks. If you wish to invest in stocks, treat it like a business, NOT A HOBBY. For example: A retail outfit can’t make money if it doesn’t have goods to sell, the same goes for investors, without cash, you can’t invest. What do I mean? All investors need rules and you need to follow these rules or money WILL be LOST. If you lose your initial investment, you are out of business (just like the retail store). I don’t necessarily care what your rules are but they need to be proven and then followed to a "T".

Think about this for a moment: How much time do you spend researching and following up on your investments? Most people will spend more time researching their next car to buy, their next pair of sneakers, the best suit, the best dress, the best pasta sauce, etc. but these same people rarely spend more than 15 minutes a month researching their own stocks. I know of a person that spends hours clipping coupons (saving cents to a few dollars) but just minutes investing thousands in stocks.

This is why the majority of people FAIL at investing, because they don’t know what they are doing, they don’t care to know where their money is and they don’t know who to hire to invest their money. If you are not interested in learning how to invest properly using your OWN system of trial and error over many years, I suggest that you invest in mutual funds or similar diversified vehicles. Over the long run (minimum 20 years), mutual funds and dollar cost averaging will give you favorable results with minimal worries. I will elaborate into methods that can be used to invest successfully in individuals stocks in following articles.

About the Author:

Chris Perruna

http://www.marketstockwatch.com

Chris is the founder and CEO of MarketStockWatch.com, an internet community that teaches you how to invest your money with solid rules. We don’t stop at just showing you our daily and weekly screens, we teach you how to make you own screens through education. Through our philosophy, you will be able to create your own methods and styles to become successful.

There are many important things you need to know to trade and invest successfully in the stock market or any other market. 12 of the most important things that I can share with you based on many years of trading experience are enumerated below.

1. Buy low-sell high. As simple as this concept appears to be, the vast majority of investors do the exact opposite. Your ability to consistently buy low and sell high, will determine the success, or failure, of your investments. Your rate of return is determined 100% by when you enter the stock market.

2. The stock market is always right and price is the only reality in trading. If you want to make money in any market, you need to mirror what the market is doing. If the market is going down and you are long, the market is right and you are wrong. If the stock market is going up and you are short, the market is right and you are wrong.

Other things being equal, the longer you stay right with the stock market, the more money you will make. The longer you stay wrong with the stock market, the more money you will lose.

3. Every market or stock that goes up will go down and most markets or stocks that have gone down, will go up. The more extreme the move up or down, the more extreme the movement in the opposite direction once the trend changes. This is also known as "the trend always changes rule."

4. If you are looking for "reasons" that stocks or markets make large directional moves, you will probably never know for certain. Since we are dealing with perception of markets-not necessarily reality, you are wasting your time looking for the many reasons markets move.

A huge mistake most investors make is assuming that stock markets are rational or that they are capable of ascertaining why markets do anything. To make a profit trading, it is only necessary to know that markets are moving - not why they are moving. Stock market winners only care about direction and duration, while market losers are obsessed with the whys.

5. Stock markets generally move in advance of news or supportive fundamentals - sometimes months in advance. If you wait to invest until it is totally clear to you why a stock or a market is moving, you have to assume that others have done the same thing and you may be too late.

You need to get positioned before the largest directional trend move takes place. The market reaction to good or bad news in a bull market will be positive more often than not. The market reaction to good or bad news in a bear market will be negative more often than not.

6. The trend is your friend. Since the trend is the basis of all profit, we need long term trends to make sizeable money. The key is to know when to get aboard a trend and stick with it for a long period of time to maximize profits. Contrary to the short term perspective of most investors today, all the big money is made by catching large market moves - not by day trading or short term stock investing.

7. You must let your profits run and cut your losses quickly if you are to have any chance of being successful. Trading discipline is not a sufficient condition to make money in the markets, but it is a necessary condition. If you do not practice highly disciplined trading, you will not make money over the long term. This is a stock trading “system” in itself.

8. The Efficient Market Hypothesis is fallacious and is actually a derivative of the perfect competition model of capitalism. The Efficient Market Hypothesis at root shares many of the same false premises as the perfect competition paradigm as described by a well known economist.

The perfect competition model is not based on anything that exists on this earth. Consistently profitable professional traders simply have better information - and they act on it. Most non-professionals trade strictly on emotion, and lose much more money than they earn.

The combination of superior information for some investors and the usual panic as losses mount caused by buying high and selling low for others, creates inefficient markets.

9. Traditional technical and fundamental analysis alone may not enable you to consistently make money in the markets. Successful market timing is possible but not with the tools of analysis that most people employ.

If you eliminate optimization, data mining, subjectivism, and other such statistical tricks and data manipulation, most trading ideas are losers.

10. Never trust the advice and/or ideas of trading software vendors, stock trading system sellers, market commentators, financial analysts, brokers, newsletter publishers, trading authors, etc., unless they trade their own money and have traded successfully for years.

Note those that have traded successfully over very long periods of time are very few in number. Keep in mind that Wall Street and other financial firms make money by selling you something - not instilling wisdom in you. You should make your own trading decisions based on a rational analysis of all the facts.

11. The worst thing an investor can do is take a large loss on their position or portfolio. Market timing can help avert this much too common experience.

You can avoid making that huge mistake by avoiding buying things when they are high. It should be obvious that you should only buy when stocks are low and only sell when stocks are high.

Since your starting point is critical in determining your total return, if you buy low, your long term investment results are irrefutably better than someone that bought high.

12. The most successful investing methods should take most individuals no more than four or five hours per week and, for the majority of us, only one or two hours per week with little to no stress involved.

C.C. Collins is a Financial Planning Advisor and Author of “Scientific Wealth Strategies” at http://www.wealthscientist.com Find more information at http://www.stockinfo4u.com

Money: the most charged word in the planet. It means something to everyone. For some, money means a blessing, for others it means a disaster.

We all have heard stories of people who have lost their fortunes or their life savings trading in the stock market; but, we don’t hear much of people who are currently trading and how their lives are turning upside down.

For some, the process of trading is like the development of an addiction, it starts with expectations, with hopes of a relief, with desire to control money or acquire more of it. Soon, it starts turning into an obsession. Then, it controls the thoughts, emotions and feelings. Next, there is no longer consciousness about the external life, everything around turns into a distraction from the focus of trading, and those distractions must be eliminated.

This is where relationships end, where jobs are terminated, and the mind is totally controlled by the obsession of trading. Whether money is made or not, is not the issue. The issue is how, at what cost is made? Is the cost a family, a spouse, a significant relationship, sanity, peace of mind, health…? Maybe the cost is not worthy.

When you buy a stock or an option, you are leaving a part of you attached to it, whether you want to accept it or not; it is always in the back of your mind. Your heart, your mind, and even your body will tell you what to do. If there is pain, fear, anxiety, destruction, conflict around you, then maybe you need to stop and look again.

Wall Street is always there, but your sanity, family and self-esteem may not be. Choose, because you always have a choice. Nobody can make the choice for you; nobody had made the choice for you. Money can absorb human souls, money can destroy human lives. Money is definitely a sword of two edges. It can bring joy or destruction. Your choice. Every time.

© Copyright 2005 by Jeanette Castelli

Adapted from the book, Wall Street Poems: Rising Beyond The Illusions, by Jeanette Castelli. For more information visit website, http://WallStreetPoems.urbantex.com/

Jeanette Castelli is an author, speaker and coach. Her education includes an MBA and a Master of Psychology. She is an expert in recovery and healing processes, including divorce, past events and wall street losses. Contact her JCastelli@urbantex.com

This article describes the model of a natural relationship between trading system performance, trade position size, stop loss settings and profit goals. The model consists of algebraic equations that specify the trade size and stop loss settings needed to meet profit goals over a specified time period for any consistently used trading system for which historical performance data is available.

Most of us think of a trailing stop loss when the term money management is mentioned. William O’Neil in his book, “How to Make Money in Stocks”, used a value from 7 to 8%. Many stock advisories, including Stansberry and Associates, Outstanding Investments and the Oxford Club, typically use a 25% trailing stop loss. Option advisories use still higher values in the 35% range, as is done by Michael Lombardi, and up to as high as 50%, as used by Dr. Stephen Cooper. Trailing stops are typically used along with a maximum percentage of capital per trade to avoid large portfolio draw-downs in the event that a given trade goes badly.

Beyond this precaution, there is little theory to explain how position size and trailing stop losses should be arrived at, leaving the impression that they can be arbitrarily chosen based on one’s risk comfort level. However, this is not the case. Too narrow a stop loss setting can eat into profits by exiting volatile trades too early. Too wide a stop loss setting can eat into trading profits by consuming too much capital. A systematic way is needed to choose an optimum position size and stop loss setting to achieve a precise level of money management.

Intuitively, the higher the success rate in correctly choosing the direction of trade and the higher the average gain per trade, the looser one can afford to set his stop loss. However, when one has a specific earnings goal, this relationship needs to be more precise. Fortunately, the availability of consistent trading system performance data allows the use of an engineering approach. This approach enables us to define a very precise relationship between the average return for a series of trades, the percentage of correct choices in the direction of a trade, the size of each trade, profit goals and the appropriate stop loss settings.

The model introduced here for precision money management is based on average values of historical trading system performance and is only applicable when a trading system is consistently followed. The model should not be applied to unstructured trading across a variety of instruments requiring varying trading techniques. Each trading system or technique generates a unique set of statistics to which this methodology can be applied on an individual basis.

The model is derived based on fractional averages from information readily available to anyone that uses a trading system consistently. A pair of concise algebraic relationships evolves in the process. Finally, examples are provided to show the roles of position size and stop loss settings in meeting profit goals.

FP is defined as the average fractional profit for all historical trades being taken into consideration. FP is equal to the sum of the fractional gains and losses for all trades divided by the total number of trades N,

FP = (sum of fractional gains + sum of fractional loses) / N

In order for this to be valid, each trade must involve very close to the same amount of capital that we will assign an average value C. For example, if there were 3 historical trades resulting in +25%, -15% and +30% gains, the average fractional profit would be (0.25 - 0.15 + 0.30)/3 = 0.133. Of course, a much larger statistically significant number of trades would be used in practice.

Since the sum of fractional gains is equal to the number of gains NG times the average fractional gain FG, and the sum of fractional loses is equal to the number of loses NL times the average fractional loss FL, the definition can be expressed as,

FP = (NG FG + NL FL)/ N

It is understood that NG + NL = N. The value of NG divided by N equals FC, the fraction of trades chosen in the correct direction. NL divided by N equals (1 – FC), the fraction of trades chosen in the wrong direction. So N divided into NG and NL leaves the following form.

FP = FC FG + (1 – FC) FL . . . . . . . . . .(1)

Where,

FP is the average fractional profit for N trades that each uses an average amount of capital C

FC is the fraction of trades chosen in the correct direction

FG is the average fractional gain for NG winning trades

FL is the average fractional loss for NL losing trades

The fractional quantities can each be expressed individually as percentages but they should be expressed as decimal fractions in the equation.

In order to use equation (1), a profit goal must be established over a definite period of time. The profit per trade needed to meet a specific profit goal in a given amount of time depends on the number of promising trades likely to be identified by the trading system over that time period. The number of promising trades that become available within a given time period must be estimated judiciously because the last thing we want to do is force a trade under less than ideal conditions. In other words, we need to remain true to whatever system we are using.

For N trades each valued at an average capital amount C, the average fractional profit can also be defined by the total dollar profit goal DG divided by the dollar sum of all N trades DS,

FP = DG / DS

Since DS is equal to the average capital amount C times the number of trades N, this becomes,

FP = DG / (C N) . . . . . . . . . .(2)

Example 1:

Let us suppose that we have done a sufficient number of trades using our system to determine that the average fractional profit is 10%, the average gain per trade has been 29% and the fraction of times we chose the correct trading direction was 70%. Further let us set a goal to earn $3,000 per month. By our estimate, we figure that we can safely enter an average of 3 trades a week and remain within trading system guidelines. This equates to 3 trades per week times 4.33 weeks per month or an average of 13 trades per month.

Variables: FP = 0.1

N = 13

DG = $3,000

FC = 0.7

FG = 0.29

Solving equation (2) for C gives us the average size of each trade,

C = DG / (FP N) = $3,000 / [(0.1) (13)] = $2307.69 for the average size of each trade

Rearranging equation (1), the average stop loss setting FL must be,

FL = (FP - FC FG) / (1 - FC)

= [0.1 – (0.7) (0.29)] / (1 – 0.7) = - 0.3433 or -34.33%

Example 2:

Using essentially the same situation, we can look at what the effect of certain improvements in trading would have on the profits. Say we habitually exit winning trades too early and could possibly increase the average fractional gain FG from 29% to 36%. From the same relationship used for example 1, the resulting stop loss setting FL could then be widened to,

FL = (FP - FC FG) / (1 - FC)

= [0.1 – (0.7) (0.36)] / (1 – 0.7) = - 0.5066 or -50.66%

Example 3:

Let’s suppose that for a series of potentially high yielding trades we know that an extra wide stop loss setting of -60% is needed and we want to know what the effect will be.

First we might want to look at the effect of a wider stop loss setting on profits with everything else remaining constant. We do this by equating the right sides of equations (1) and (2) and solving for DG,

DG = (C N) [FC FG + (1 – FC) FL] . . . . . . . . . .(3)

= ($2307.69) (13) [(0.7) (0.29) + (1 – 0.7) (-0.6)] = $689.99

Clearly, our original monthly profit goal of $3,000 can not be met without some additional changes, such as an increase in the number of trades from 13 to 57 over the month period. But this is not feasible since it was already estimated that the maximum number of trades identified by the trading system would be only 13 per month.

Example 4:

Next, since the trades in example 3 are believed to be potentially high yielding trades, we might look at the increase in the fractional gain per trade FG needed to justify the wider stop loss setting of -60% and still meet the original profit goal. By rearranging equation (1),

FG = [FP - (1 – FC) FL] / FC

= [0.1 – (1 – 0.7) (-0.6)] / 0.7 = 0.4 or 40%

So the average fractional gain for winning trades FG would need to increase from 29% to 40% to justify a widening of the stop loss from -34.33% to -60%, keeping everything else the same while meeting the monthly profit goal.

The foregoing examples give insight into trading system characteristics that affect position size and stop loss settings. Narrow stop loss settings imply a smaller fraction of trades chosen in the correct direction or a smaller fractional gain for winning trades. Wider settings imply the opposite. Stop loss settings should not be arbitrarily set independently of position size, trading goals and trading system performance. Stop loss levels more or less define future profits for a given set of trading rules, whether the user realizes it or not. While it is laudable that traders are encouraged by their advisors to adopt money management, the recommendation of a specific stop loss value without knowing the profit goal and average position size can be misleading. When a trading system is used consistently, this model enables precise money management.

James Andrews authors a free newsletter at http://www.wisertrader.com where investment math formulas are developed at little or no cost. The site offers option alerts, free stock picks, an online forum, trading templates and advanced automatic trading systems.

© 2005 Permission is granted to reproduce this article, as long as, this paragraph is included intact.

The stock market is very unstable at this time going up and down while interest rates are so low you want to be a borrower and not a lender. Would you like some suggestions on how can you get the most out of low interest rates while being assured your principal will not disappear while you are trying to make some money? Of course, there is always the danger of borrowing the money and then spending it just because it is there.

So, would you also like to know what is the best way to borrow money at today’s low rates without spending it? Buy real estate. Not any real estate but real estate that will hold its value, even if single family houses go down. It is apartment buildings. Because apartment rents are still going up, the value of apartment buildings have the best chance of appreciating while everything else goes down.

Low interest rates mean that you can have a positive cash flow at real estate purchase prices you would have lost your shirt on, even two years ago. Rates are currently 4.5% to 6.5% interest rates when we used to pay 9% for apartment loans just a few years ago. Apartments have become a better investment for two main reasons. First, carrying costs (interest costs) have been going down. Second, income has been going up, substantially. Can things be better than this? YES IT CAN.

I have developed two programs. One is to take people with a small net worth and build an estate or self directed IRA (tax free retirement plan) that is worth up to $800,000 in 15 years and that generates an income of $60,000 per year with both still going up after that.

For those that can put together $100,000 to start I have developed a second program where the numbers come in at $1,300,000 net worth, with a $100,000 annual net profit and in only 10 years. Unbelievable? And, with low risk as well! This comes out to be a 25% annual return with no roller coaster stock market ride. I figured out how to do it and it really works. I have done it before and I know many now retired senior citizens that have done it in the past.

The problem today with most 50+-year-old baby boomers is that they never got started in build a retirement fund. So now, instead of having the normal 30 years to build a retirement fund, they need to be there in 10-15 years. It might take one year of financial hell to come up with some cash. (That means no money for anything except accumulating cash) But after that, it can be a sweet painless ride to wealth. The best part is the possibility of failure is less than 10%, if my steps are followed

First: The money is not touched for 10 years. That is why a trust fund, IRA or a self directed retirement plan is a great place to put this.

Second: I have taken my 30 years of real estate experience to develop exactly which properties will give the biggest appreciation and cash flow and also be the best risks. Interestingly, almost everyone I talk to picks the wrong locations to buy until they hear the whole list of criteria.

Now that I have told you the lazy man’s way to riches, let me tell you the downside. You have to have the correct timing on your purchase. In Dec 2001, everything was in place to do these two programs, in Los Angeles County. Unfortunately, by July 2002, the numbers didn’t work any more. They did still work in Florida, for example, but not in Los Angeles. What happens is that prices go up after the rates go down. The seller sees how good a deal the buyer can get and raises the asking prices. So! Your timing to start these programs is very important. Do not be discouraged, though. If the numbers do not work today, it will work sometime tomorrow. The system is sound, and since we are talking long-term wealth accumulation, a little patience can go a long way.

About The Author

Willard Michlin is an Investor, California Real Estate Broker, Accountant, Financial Distress Consultant, Well known Public speaker and Administrative/Business Consultant. He can be contacted at his Ventura, California office by calling 805-529-9854 or by e-mail at kismetrei@earthlink.net. See other article by Willard at http://www.kismetgroup.com; kismetrei@earthlink.net

A recent cartoon in my daily newspaper showed two guys sitting in a bar. One is saying to the other: “I did learn something from my broker…how to diversify my investment losses.”

While this struck me as funny, there is certainly an element of truth to it judging by the number of tragic e-mails and phone calls I have received over the past couple of years.

This was brought home even more so by a reader who responded with strong disagreement to one of my articles. I advocate a methodical, disciplined approach to investing in no-load mutual funds. It keeps me invested during up markets and on the sidelines during down markets. It was exactly this approach that got me and my clients out of the market in October, 2000 and put us back in to take advantage of the April, 2003 upswing.

Judging from the reader’s e-mail it appears that he works for a major bank and is adamant about Buy & Hold and Dollar Cost Averaging. Maybe it’s the approach he has chosen and he doesn’t like hearing that the emperor is wearing no clothes. Nothing personal, honestly, but I find it incomprehensible that anyone, after the bear market and the financial disasters most people experienced, can even consider such theories. The results are just too black & white.

Here are his three main points:

1. "There is no real feasible way to know whether the market is going to be up or down and when exactly to invest.
2. "The only logical way for an investor to make money is through the buy and hold approach. This method is used by Warren Buffett and he has consistently beaten the best with an average annual return of 29%.
3. "Dollar cost average helps to hedge against the ups and downs of the market; moreover, one should have been buying up stocks during the last 3 years, though I do agree with your cashing out at in 2000. I do not wish to insult you, but that seems to me more luck than intuition."

It appears that the only thing that I can agree with him on is, as he says, there is no reasonable way to "know" whether the market is going to be up or down. However, this statement also underscores that he is not familiar with trend tracking methodologies and the idea that one does not need to "know" or "predict" in order to make profitable investment decisions.

I’ve put together the composite for my trend tracking index in the 80s and it has consistently served me and my clients well by getting us into and out of the markets in a timely manner.

The reader cites Warren Buffett’s success. Sure, he is legendary, but remember that he made most of his fortune during one of the greatest bull markets. He is probably now considered beyond good and evil. But what about the numerous stories in the press over the past 3 years of the heavy losses he sustained in Coca Cola and other stocks, by stubbornly holding on to this positions. When you have enough money invested in a wide range of holdings, you become almost bullet proof. Do you fit in that category?

Furthermore, Buffet has resources available that the investing public simply does not have. Saying that he is successful only because of his buy and hold approach, and everyone following this technique will be too, is an oversimplification and does not factor in all the issues.

How many non-millionaires have enough spare capital to keep buying and holding and buying some more while stocks plummet? How long can they wait for the upswing when their cost-averaged holdings will start to show a profit? Do the math! Yes, the market will eventually turn up. But will it recover enough fast enough to reverse your losses in time to do you any real good? If you’re 20, then maybe. If you’re 60, who knows?

I have received countless e-mails and phone calls from individuals who have been led astray by brokers, financial planners and others using buy-and-hold and dollar cost averaging. Stories abound of retirees having to go back to work just because someone told them that "the market can’t go any lower" or "let’s dollar cost average."

As for his last point, when I gave the signal to cash out on October 13, 2000, it had nothing to do with either luck or intuition. I had no clue how good of a call that would be; I simply let my indicators be my guide. They pointed to a sell, we considered, and then followed through based on our experience. We held true to our philosophy and kept our emotions, speculations, fears or greed out of the equation. This disciplined approach is what I advocate.

This year it has led us to buy back into the market on 4/29/03. And my detailed analysis and evaluation of a range of funds led us to select some of the best; my top fund being up some 50%.

So, not to be cynical, but to me dollar cost averaging is just a way to spread the pain over a longer period of time and to cloud the obvious with the hope the market will turn around tomorrow. After all, it can’t go any lower. Can it?

About The Author

Ulli Niemann is an investment advisor and has been writing about objective, methodical approaches to investing for over 10 years. He eluded the bear market of 2000 and has helped countless people make better investment decisions. To find out more about his approach and his FREE Newsletter, please visit: http://www.successful-investment.com; ulli@successful-investment.com

"If you don’t know where you are going, any road will get you there."

This very much applies to the your retirement plans especially if you are investing in the stock market. The proverb clearly states you need to know where you are going and how to get there. Right now, do you know how much money you are going to need to retire in the style you wish and, right now, do you have a plan to get that money put away?

Unfortunately, most people don’t. Many are saving, but with no plan. Are you one of those who let his broker or financial planner do the investing for you? I sure hope not. When I owned my brokerage company I can tell you about 1% of these "experts" know how to make money. My definition of a broker is one who makes you broker.

Brokers will talk circles around you with all the usual Wall Street smoke and mirrors. Their two great myths are "Buy and Hold" and "Dollar Cost Averaging", both of which don’t work very well. And then they will mesmerize you with "Research" which is the greatest waste of time I can think of. Brokers are not taught how to make money and they don’t even realize it. Their training is designed to keep the brokerage house from being sued. Brokers have been good students, but badly taught.

Let me prove that to you. If research was so good then why isn’t every broker rich? He has access to more information than you will ever be able to get. The big wire houses subscribe to tons of information. Brokers seem to confuse information with money-making. Information is of no value at all if you can’t turn it into the purchase of a stock or mutual fund that is going up.

I maintain you don’t need to know anything about a stock or mutual fund. All you need to do is look at a chart of a particular equity and if it is going up at a 30-degree angle over the long term (last 3 months), then buy it. When it quits going up, sell it and find another one. Brokers will tell you this is too simplistic and won’t work. As I said they have been badly taught.

If you are not happy with the returns on your investment portfolio you will want to reanalyze your goal. Set an amount. Change direction. Get on a better road to achieve that goal.

You cannot rely on someone else to do it for you. It is not their money, it is yours. No one will take the interest in that you do. Just do it!

Al Thomas’ book, "If It Doesn’t Go Up, Don’t Buy It!" has helped thousands of people make money and keep their profits with his simple 2-step method. Read the first chapter at http://www.mutualfundmagic.com and discover why he’s the man that Wall Street does not want you to know.

Copyright 2005

What! Me worry?

Many of you remember the cover of MAD magazine. It was one of my favorites. Alfred’s only worry was about his front tooth. You and I have other problems.

The one big problem we all have is enough income to support our life style. Those who are approaching retirement or are retired will have to have enough cash or income from investments or pension plans to make it. We all know you can’t live on Social Security alone.

Your broker, financial planner, banker, whoever you rely upon for financial advice will advise you to start saving and to make some sound and safe investments. Most of them will recommend stocks, mutual funds and bonds as well as having your home free and clear by the time you are ready to quit. All of that makes good sense. The only thing is what stocks, which bonds and whose mutual funds should you buy? That answer is very simple. Ones that go up, pay good dividends and don’t go down. The latter is not so easy so you might have something to worry about.

Unlike Alfred, you can’t sit back and not worry. So which ones? This is one you won’t hear on Wall Street: It doesn’t make any difference what you buy. Buying does not take too much brain power. The hard part is selling. The financial mavens don’t tell you that the key to success in the stock market is selling. If you own a stock or fund that is not going up or is trending down it MUST be sold or you will lose your cash.

Recently dear old Mother Hubbard AT&T, the widows and orphans choice, has been put on the sell list by some of the big Wall Street brokerage companies. Momma Tel was trading at $100 and now is about $20, an 80% loss. Investors say, "I can’t sell Telephone because my Mother, Grand Dad, someone left it to them they said it was a ‘good’ stock and they should keep it forever". Care to look at some of the "good" stocks you have in your portfolio that have lost a huge percentage of their value? People become emotionally attached to stocks that are failing miserably. The only thing worse that than a bad stock investment is a bad marriage. With a poor stock you can sell it and be rid of that sick feeling and all those worries.

Having been an exchange member and floor trader for 17 years I know that every professional trader will tell you that you must cut your losses short and let your profits run. Very few brokers will ever tell you to sell because they have not been taught how to protect investment money.

You don’t have to be smarter than Alfred E. to get out of a loser. The simplest protection for your funds is a stop-loss order of about 10%. When your stock or mutual fund drops 10% or more from its highest price you should sell it and find a better more profitable place for your money.

What! Me worry? Yes, I think now is a good time to start.

Al Thomas’ book, "If It Doesn’t Go Up, Don’t Buy It!" has helped thousands of people make money and keep their profits with his simple 2-step method. Read the first chapter at http://www.mutualfundmagic.com and discover why he’s the man that Wall Street does not want you to know.

Copyright 2005

If you don’t know where you are going any road will get there. After you get there you might not like where you ended up. You must plan ahead for your trip.

Do you know where you are going with your retirement portfolio? Do you have a plan mapped out? Do you know what to do if your plan starts hemorrhaging money like a stuck pig? Remember 2000? Of course that will never happen again, will it? I’m glad you are so confident. I’m not.

Every professional trader has a plan. Wait a minute. You say you are not a professional trader and you wouldn’t trade like they do anyway. Well let me let you in on a little secret. If you don’t learn to invest like a pro you are going to give him all (or most) of your money whether you like it or not.

What is it like to trade like a pro?

You won’t like it and your broker and financial planner will like it even less. It is simple. The road to success is the road that has an exit ramp, in fact, several. It is like doing the Baja Road Race and carrying many spare tires. Without several tires you are not going to make it. Where are those exits? Why so many spare tires? Because without them you will be off the road in a ditch and unable to carry on.

The exits and the tires are your protection against becoming lost or broken down on your way to a comfortable retirement goal. To get where you are going in any vehicle you must not be stopped so you have to find an exit ramp when everyone else stays on the stagnating highway. That spare tire is one of your stocks or mutual funds that has gone flat and must be replaced. You are going to make it. The poor (sic) people who have no plan will remain mired on the highway to nowhere.

There is a secret to being a successful investor and it is one word - SELLING. Yes, any fool can buy, but it is the wise man who knows how to sell. That is called an exit strategy. If you do not have one you are doomed to lose money. During the long term bull market from 1982 to 2000 everyone became a financial genius. Now that we are in a long term bear market (that history shows us lasts an equal length of time) many of those financial geniuses are back in kindergarten and may not have time to graduate.

As the current stock market becomes more dangerous it is time to get out your road map to see where the exits are. It is time to realize that some of your tires could be wearing thin and may need to be replaced. No one is going to do this for you. Not your broker or your financial planner. You are the driver and a successful conclusion to this journey is completely up to you.

Al Thomas’ book, "If It Doesn’t Go Up, Don’t Buy It!" has helped thousands of people make money and keep their profits with his simple 2-step method. Read the first chapter at http://www.mutualfundmagic.com and discover why he’s the man that Wall Street does not want you to know.

Copyright 2005

One of the great "secrets" of successful people is discipline and it doesn’t make any difference whether it is manufacturing, processing, servicing or investing in the stock market.

Before you can have that discipline you must have a successful plan and stick with it. If the method you use does not work or results in smaller profits it should be abandoned and a better one found. For the average investor the plans laid out by Wall Street do not work and over the long run you will lose money. Actually you will make a very small percentage, but the return will be mitigated due to ongoing inflation. The great majority of investors believe that an annual return of 10% or more is to be expected when actually it is much less and there will be periods when there will be almost no return at all.

Returns can be increased greatly if the investor will learn not to follow the 3 great lies of Maul Street. They are Buy and Hold, Dollar Cost Average and Do Research. These lies have been told so often that they have become conventional wisdom.

During 1998 and 1999 the price appreciation was fantastic. If you check back in history you will find this was an aberration. Folks still think that was "normal". The actual norm is about 16 to 18 year periods of bull markets followed by bear markets with many 4 year cycles of ups and downs with that 16-year time frame.

Think back to 2000, 2001 and 2003. During that time did your broker ever call to tell you to sell? About 98% of brokerage company recommendations were to Buy. Many folks lost 50% to 80% of their savings. That alone should have turned on the light bulb in your head that either these guys are stupid or they are lying to you.

There is a "secret" to investing and it is one word - Sell. You must have to discipline to remove yourself from losing positions. During the worst part of that 3 years we saw many stocks drop 50 to 90% and other companies go out of business. It you have placed a limit to the amount of loss you would take you would have a lot more money today. Why do you want to wait for your stocks to drop 30, 40, 50% or more when you could have placed an Open Stop Loss Order with your broker to sell you out if your stock dropped below a certain price? Maybe 10%, hopefully not 20%, but even that is better than a huge loss.

In many cases brokers try to talk you out of selling, but your discipline will require you to be firm. You must protect your money; insist on protection of your investments.

Al Thomas’ best selling book, "If It Doesn’t Go Up, Don’t Buy It!" has helped thousands of people make money and keep their profits with his simple 2-step method. Read the first chapter and receive his market letter at http://www.mutualfundmagic.com and discover why he’s the man that Wall Street does not want you to know. Copyright 2005